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The Creative Director plays a pivotal role in shaping the organisation’s visual identity and ensuring that all creative outputs align with its goals and mission. This role requires a strategic thinker with strong leadership skills and a keen eye for design. The Creative Director collaborates closely with the MARCOM Director and leads a team of designers and creative professionals to develop innovative and impactful marketing campaigns and initiatives. This position will report to the Chief Communications Officer.
Core Responsibilities:
Creative Strategy:
- Collaborate with the MARCOM Director to define and implement the creative strategy for the organisation, ensuring alignment with the organisation’s goals and mission.
- Lead the development of creative concepts and design directions for marketing campaigns and initiatives.
Visual Branding:
- Further refine and maintain the organisation’s visual brand identity, including logo usage, colour schemes, typography, and design guidelines.
- Ensure consistent application of the brand across all communication materials.
Team Leadership:
- Lead and manage a team of designers and creative professionals, providing guidance, setting creative standards, and conducting performance evaluations.
- Foster a collaborative and innovative work environment within the team.
Art Direction:
- Provide art direction and creative oversight for design projects, ensuring high-quality and visually compelling outcomes.
- Review and approve design concepts and deliverables.
Content Creation:
- Collaborate with the marketing and communication team to develop creative content, including graphics, images, videos, infographics, and other visual assets.
- Ensure that visual content aligns with messaging and branding guidelines.
Campaign Development:
- Lead the visual development of marketing campaigns, ensuring that creative elements effectively convey campaign messages and objectives.
- Collaborate with campaign managers, internal clients, and content creators to integrate design into campaigns.
Creative Project Management:
- Oversee the project management of creative initiatives, including timelines, budgets, and resource allocation.
- Ensure that projects are delivered on time and within budget; collect and interpret metrics.
External Vendor Management:
- Collaborate with external vendors, agencies, and freelancers when necessary for design and creative projects.
- Ensure vendor deliverables align with the organisation’s branding and quality standards.
- Collaborate with external printshops and be responsible for the printout quality.
Innovation and Trends:
- Stay updated on design trends, emerging technologies, and best practices in the creative field.
- Introduce innovative design concepts and techniques to enhance the organisation’s visual presence.
- This role requires a combination of strategic thinking, creative vision, leadership abilities, and project management skills to drive the organisation’s visual branding and messaging efforts and ensure excellence in all creative endeavours.
Requirements
The ideal candidate must have:
- Strong communication style and compelling, diverse portfolio, particularly in marketing, communications, and recruitment in the higher education field.
- Ability to function with a high degree of independence and to act very collaboratively in the development and execution of marketing and communications strategies.
- Strong competency with standard software applications and the ability to learn new software.
- Excellent planning, organizational skills, and attention to detail.
- Manage multiple projects simultaneously and creatively, thoroughly, and confidentially; work independently under pressure.
- Strong project management skills.
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