Marketing Specialist - IQ Talent Marketplace

Baghdad, IQ

At Arla, we do so much more than make some of the world’s favorite dairy products. We make healthy taste delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Lurpak®, The Three Cows®, Starbucks®, and Castello® Galaxy® – names like these make us a vital, natural part of modern life in over 100 countries around the world. There are 1,200 employees in the Middle East and Africa and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

You will join the Arla Iraq’s Category Development team based out of Baghdad office and will be working together with the commercial team across Iraq where a growth mindset, agility, and being frontline-obsessed are part of the everyday job.

Doing so, you will be responsible for

• Enabling the brand/category growth via in-market execution of campaigns
• Acting as a bridge between the sales and category development teams towards alignment on investments by channel and categories ensuring flawless execution
• Work closely with local sales managers and supervisors on ground to maximize in-store performance in the direct sales channels
• Provide insights and analytical based recommendations to stakeholders about ongoing performance, trends and market developments within a specific category or across categories, competitor activities, campaigns and activations at both total market and customer level
• Evaluate the efficiency and effectiveness of activities to drive optimization. i.e. promotion effectiveness and other shopper investments (e.g. secondary placements, shelf beautifications, sampling etc.)
• Develop in-store solution and space / navigations to drive dairy category spend, customer and Arla’s earnings and shopper satisfaction
• Agency briefing, production, and finally deployment in the markets
• Owning the Perfect Stores agenda and will be reporting our in-market execution
• Execution of Chillers/Coolers plan in the market and owning the third party agency management.
• Ensure the consistent flow of POSM for the categories throughout the year
• Owning the external promoters briefing and management of the promoter plan

Your profile

• You have sound expertise in trade marketing operations along with exposure to on round shopper engagement and have been actively engaged in designing and rolling out both traditional as well as digital campaigns.
• You have an eye for details and enjoy working under pressure and deadlines, multi-task.
• You identify yourself as a self-starter, team player, passionate and outgoing personality with excellent networking skills.
• Structured with a proven track record of working effectively with multilevel stakeholders.
• Actively engaged in designing and rolling out traditional campaigns
• Bachelors holder in the relevant fields
• Your presentation skills are good, and you are well-spoken

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD

It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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