Associate Director of Communications & Marketing - Expat - IQ Talent Marketplace

Why the American University of Iraq – Baghdad?

Opening its doors in January of 2021, the new American University of Iraq – Baghdad (AUIB) began as a dream of influential individuals in Iraqi and the United States business, industry and government who want to see a world-class institution of higher learning established in the city, reminiscent of the days when Baghdad was an educational mecca and flourishing capital of the Muslim world. With a great library, palatial college buildings and student centers, state-of-the-art classrooms, laboratories, and athletic facilities, AUIB will be a beautiful campus attracting students, faculty, and staff from throughout the world. We invite you to join us in this exciting new venture.

This position will report directly to the Executive Director of Communications and Marketing

Primary Responsibility:

The role of an Associate Director of Marketing and Communication in a university setting is a key position responsible for overseeing and executing marketing and communication strategies to promote the university, attract prospective students, engage current students, and maintain positive relationships with alumni, faculty, staff, and the wider community. AD of Marketing and Communications will promote AUIB’s mission and values. The successful candidate will be a skilled communication, strategic thinker, and adept manager.

Duties:

1. Strategic Planning: Collaborate with the Director of Communications and Marketing to develop and execute comprehensive communication and marketing strategies that align with the university’s goals and objectives.

2. Team Leadership: Supervise and mentor a team of communication and marketing professionals, fostering a collaborative and high-performance work environment.

3. Brand Management: Ensure consistent messaging and branding across all university communications and marketing materials, both online and offline.

4. Content Creation: Oversee the creation and distribution of compelling content, including press releases, articles, social media posts, videos, and graphics.

5. Media Relations: Cultivate relationships with local, national, and international media outlets, and act as a spokesperson for the university when necessary.

6. Digital Marketing: Develop and implement digital marketing campaigns, including SEO, SEM, email marketing, and social media strategies to reach target audiences effectively.

7. Publications: Manage the production of university publications, such as brochures, newsletters, annual reports, and alumni magazines.

8. Crisis Communication: Develop and implement crisis communication plans to effectively manage and mitigate communication challenges and issues.

9. Market Research: Conduct market research and audience analysis to identify trends, opportunities, and areas for improvement in communication and marketing efforts.

10. Budget Management: Manage the department’s budget, ensuring efficient allocation of resources and cost-effective strategies.

11. Collaboration: Work closely with university community such as various units, and administrative offices to support their communication and marketing needs.

12. Event Promotion: Collaborate with event planners to promote university events, conferences, and initiatives.

13. Metrics and Analytics: Monitor and analyze the effectiveness of communication and marketing campaigns, providing regular reports and recommendations for improvement.

Minimum Qualifications:

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s degree preferred).

-Minimum of 5 years of experience in communications, marketing, or public relations, preferably in a higher education setting.

Proven experience in team management and leadership.

Exceptional written and verbal communication skills.

Strong strategic thinking and problem-solving abilities.

Proficiency in digital marketing, social media, and content creation.

Knowledge of market research and analytics tools.

Ability to work in a fast-paced environment and adapt to changing priorities.

Excellent interpersonal skills and the ability to collaborate effectively with diverse stakeholders.

Familiarity with crisis communication and issues management.

Budget management experience is a plus.

Application Procedure:

Interested candidates should submit their resume, a cover letter outlining their qualifications and interest in the position, and contact information for three professional references to Please apply through AUIB website OR send your application and supporting documents to the following email address: [email protected]